In order to become one of the top insurance websites you need to put some time and effort into establishing your brand and become readily identifiable. Getting traffic and leads to your site doesn’t just happen magically, you have to have a solid plan in place. The more avenues that you place your URL on (business cards, mailers, etc.), the more far-reaching your website will become.
You can start out by creating a local business listing for your agency on websites like Yelp, Google and Yellow Pages. You should also add your agency to trade directories that potential clients may actually use. Try sending email newsletters to your current clients and include links to your insurance agency website. These are some easy ways to draw more attention to your agency.
Constantly blog on your site
By writing regular blogs on your website you get people interested in the type of subjects and information you can provide to them. Make it a point to engage in conversations on forums for your area. Make sure to add a link to your website whenever it seems appropriate.
By all means ask your partners and referral sources to link to your insurance website and reciprocate with profiles of these partners and referral sources on their pages of your own website. One very important item not to forget is that you should optimize your website for search engines. Many agencies use pay-per-click to get more visibility in the search engines.
If you are ever hosting a webinar or lecture make sure to mention your insurance agency website at the end. You can get really creative by uploading videos onto some of the more popular sites and refer to your website as the place to get more detailed information about the products and services you have to offer.
If you haven’t already, create social media accounts and include your URL in your profiles on sites like Facebook, Twitter, LinkedIn, Google+ and Instagram. Remember to share your blog posts and other website content on your social media pages. This can all pay off and help to rank you among the top insurance websites.