Your website should meet the technical requirements to help search engines find, understand, and properly index your page. The goal is to get users to search for you by brand name, known as “user pull.”
You can become more visible to users by structuring your pages correctly. One method is providing more detail about what your page’s content is about.
Broaden Your Audience
Look for ways to expand upon who you are already reaching. Think outside the box about a niche that might be interested in your product or service.
Create Quality Content
Publish content that users want to read. Become an expert in your space and build trust with the audience. This will increase your brand awareness.
Maximize Your Landing Pages
You want users to have a good experience once they respond to your call to action. Make sure your pages are user-friendly and look nice, which will increase return visits.
Understanding your core audience and what they are looking for will help you get a good start on maximizing SEO. Ultimately you can engage with users and convert them to customers.