Local search is used by millions of consumers every day to find the best businesses in their area. Promote your company and increase your chance of being seen by qualified prospects by adding the local SEO for insurance agents tactic to your marketing strategy.
What Is Local SEO?
Local SEO is a highly targeted online marketing method. It enables you to position your brand so that it is found by potential customers on their terms. Over the years, Google has changed their algorithm from strictly organic and PPC search. Now it optimizes for mobile and local services as the majority of consumers are using online search instead of traditional phone books.
How Does Local SEO Benefit Insurance Agents?
Local search is a game changer for insurance agencies. It levels the playing field and enables small offices to compete with the big brands effectively. This type of precise targeting uses ranking elements such as your name address and phone number to improve your ranking on the search engine results page. Potentially you can be featured in the carousel for even more exposure.
Local SEO for insurance agents brings your agency to the attention of potential clients who are looking for the exact products and services you offer. Start by claiming your Google My Business Profile and optimize it with your contact information and images. This can give your insurance agency to boost in the local search rankings.