If you’re looking to start a new and relatively low-risk business you might want to consider a commercial laundry business. People are always going to need to wash their clothes, so you have a well-established market. There are a few things you can do, however, to make sure you get the word out about your business early on and attract the highest number of customers.
Branding and Signage: This is probably the most important thing you can invest in. You want to ensure you have a high quality and professional looking logo. This is your business’s identity so you want to make sure it’s easily recognizable and has universal appeal. Then you want to use it prolifically.
Grand Opening: A grand opening or ribbon cutting ceremony is a great way to get the word out about your commercial laundry business early on, and it’s also fun for employees. You don’t want to skip this step.
Loyalty Program: Create a way to reward customers for giving you their continued business. This is most frequently accomplished by handing out punch cards. Customers receive one punch for every time they do their laundry and after a certain amount of washes, they receive a free wash.
Coupons: Everyone loves getting a good deal and coupons do a great job of attracting new customers who want to save some money.